Online Media Design for Creative Health Tourism with Facebook and Tourism Applications

This research examines the effectiveness of online media platforms, specifically Facebook and dedicated tourism applications, in promoting creative health tourism destinations. The study focuses on drama-inspired travel locations in Suphan Buri Province, Thailand. Key Highlights: - Mixed-methods research design combining surveys and content analysis - Evaluation of user engagement metrics on social media platforms - Analysis of creative media content impact on travel decisions - Assessment of health tourism potential in cultural destinations - Development of a digital marketing framework for niche tourism - User experience evaluation of tourism mobile applications The research provides actionable insights for tourism boards and digital marketers seeking to leverage online platforms for destination promotion.